In the year 1997, it diversified its business and entered into manufacturing and marketing of Edible Oil & Tea and for this purpose floated two new companies – 'BTL Industries Ltd.' and 'BTL Commercial Ltd.'. By then, the group had gained recognition and become famous as the 'BTL Group'.

In the year 2000, the group took a quantum leap and entered the retail, real estate, cinemas food court businesses – sectors that were on the upswing and in sync with the emerging needs of the masses. This was the new beginning for the group, and paved way for SRS Limited, the flagship company of the SRS Group. It is this company that is now known as SRS Limited.

With the launch of SRS Multiplex in 2004 at City Centre, Faridabad, the whole outlook of the group changed. The SRS Group lifted up to an altogether new level and took the centre stage across all businesses and its future expansions. It became the beacon for change, growth and expansion and started chartering the group's foray into new geographies and businesses.